Kyra Joiner

Aligning a brand’s mission and messaging strategies across sports to tell a deeper meaningful story and connecting brand and athletes to diverse consumer audiences has propelled Kyra’s career in sports and entertainment.

Kyra Joiner is a dynamic sports marketing executive with over 15 years of industry experience working for the St. Louis Cardinals, Phoenix Suns, and Octagon Sports Agency. Kyra has extensive experience in corporate partnerships, contract negotiations, integrated marketing strategies, athlete endorsements, community engagement initiatives, event management and marketing consultations for athletes and brands across multiple sports.

As a former collegiate athlete with extensive knowledge of advertising and brand marketing, Kyra channeled her skills and passion for sports into a career managing key sponsorships and marketing campaigns with several leading brands throughout the NBA and MLB. Originally from St. Louis, Kyra earned her bachelor’s degree in Advertising from Southeast Missouri State where she was a member of the Track and Field team.