Jacara Ware
September 28, 2020 2021-10-13 23:53Jacara Ware
About The Owner
Jacara "Jay" Ware, MBA
Born and raised in Ft. Myers, Florida, Jacara grew up around sports. Whether it was watching her dad coach a Pop Warner football team or cheering on her cousins from the stands, Jacara soon realized the impact that sports had within the community. Her underlying interest and passion for sports provided the foundation for where her career would soon take her.
Jacara stayed in Florida for college, obtaining a B.S. in Business Management from the University of South Florida. Her willingness to take on new challenges paired with her motivation to learn led her to pursue an MBA in Sports Administration, which she received from the Saint Leo University. While a full-time graduate student, Jacara worked as an Assistant Branch Manager for Hertz in Houston, Texas. Her tenure with Hertz opened her eyes to the practical application of business management and sales strategies in the workplace. She was able to learn how to successfully manage a team, organize a business, and do what she truly enjoyed—connecting with people.
Jacara’s marketing expertise and passion for connecting with people inspired her to create HeartWare Marketing, LLC “HWM” in October 2017. She built her business around authenticity- a trait that she values in both her personal and professional life. HeartWare Marketing assists athletes, businesses and nonprofits with branding, business consulting, public relations, and strategic marketing. With clients across the nation, HWM provides unique marketing and branding strategies that showcase client’s passions.
Even after years of working in business and marketing, Jacara still devotes time toward professional and organizational development. In 2017, Jacara was accepted into the 2nd class of ‘She Leads!’—a women’s development program hosted by the Arizona Foundation of Women. After completing this program, she served as an Advisor for the following 2018 & 2019 classes and is now a part of the Alumni Committee and the Fundraising Committee.
Jacara is also a Council member for the ‘D-backs for Change’ initiative, where she works with the organization’s leadership to ensure alignment of the organization’s business, cultural, community and diversity and inclusion strategies. Further, Jacara’s influence on the sport of baseball has been acclaimed on an international stage. She has spoken at several conferences and leadership panels including the most recent with the International Women’s Baseball Center (IWBC) and Society for American Baseball Research (SABR). Her impact is to be recognized through the creation of a memorial at the IWBC’s museum in Rockford, Illinois (which will commemorate influential African American women in baseball).
"I can do all things through Christ which strengtheneth me."
-Philippians 4:13
